Profile
I am an award-winning spatial designer and strategist focussing on experience design with extensive expertise across placemaking, retail, cultural, digital immersive, and branded environments. Over the course of my career, I have collaborated with global leaders and many of Australia’s premier cultural institutions shaping spaces that educate, inspire, and connect on a profound level. My work in retail and brand design has equally focused on creating environments that elevate commercial settings into memorable experiences.
I bring this breadth of knowledge together to design transformative and unique spaces. Drawing on my deep understanding of the psychology of space and the principles of neuro-architecture, I craft environments that go beyond aesthetics to engage all the senses, spark imagination, and leave lasting impressions on audiences.
Experience
2023 - Currently
​Creative Director Environments, Artists in Motion
2014 - 2023
Creative Director Environments, Frost Collective
Prior to 2014
Oblong Design
MAAS, Powerhouse Museum
Landini Associates
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Skills
My career has been defined by a commitment to continuous innovation and exploration, underpinned by a deep understanding of design, technology, and materiality to create environments that truly resonate and perform. I approach every design challenge with a strategic mindset grounded in thorough market research, user experience analysis, and a clear understanding of the target audience. This ensures that each solution is not only visually compelling, but also functionally relevant and commercially effective.
My multidisciplinary expertise in experiential design, stakeholder collaboration, and project delivery positions me to lead design innovation with confidence and clarity. I bring a forward-thinking lens to every project, actively monitoring emerging trends and market shifts to inform proactive, future-ready solutions. Working across both local and international markets has refined my ability to anticipate consumer needs and cultural nuances, a strength that would support delivering meaningful, market-leading products that are both aspirational and strategically aligned.
Recognition
2023 AGDA Finalist - Darling Park Experience Centre (Frost*collective)
2023 NZ Best Awards Finalist - Social Good Award - Oz Harvest Refettorio, Sydney (Frost*collective)
2022 AGDA Merit Award - M_Park Vision Centre (Frost*collective)
2021 AGDA Merit Award - Placemaking - Publicis (Frost*collective)
2018 SEGD Merit Awards - Wayfinding Strategy & Environmental Graphics - NUBO Alexandria (Frost*)
2018 AGDA Distinction Award - Nubo (Frost*collective)
2018 AGDA Merit Award Temporary Installation - Quay Quarter 33 Alfred (Frost*collective)
2018 AGDA Merit Award Environmental design - Quay Quarter 33 Alfred (Frost*collective)
2017 AGDA Awards - Environmental Graphic Design - NUBO Alexandria (Platine & Frost*collective)
2017 AGDA Finalist - Environmental Installation - Loftus Lane (AMPC & Frost*collective)
2017 Sydney Design Awards - Silver - Marketing Branded Experience - Loftus Lane (AMP & Frost*)
2016 NZ Best Award - Bronze - Environment - Quay Quarter Sydney Sales Experience (AMP & Frost*)
2016 Sydney Design Awards - Silver - Quay Quarter Sydney, Sales Experience (AMP & Frost*)
2016 MAGNA Awards - Exhibition Design - Action Stations (ANMM & Oblong Design)
2015 MAGNA Awards - Exhibition Design - KSpace (NMA & Oblong Design)
2013 MAGNA Awards - Exhibition Design (Highly Commended - Anzac Voices (AWM & Oblong Design)
1999 D&AD - Wood Pencil - Environmental Design - 
Let’s Eat (Landini Associates)