Quay Quarter Experience

While at Frost*collective, I was the Creative Director and lead designer responsible for conceiving, documenting, and delivering the immersive experience that showcased AMP Capital’s visionary Quay Quarter development. The brief was to create a dynamic journey that could communicate the scale, ambition, and future-focused design of the precinct to potential tenants and stakeholders. To achieve this, I integrated video footage, interactive digital models, and branded content into a cohesive spatial narrative that allowed visitors to engage directly with the architecture and its potential.

The installation was groundbreaking at the time—one of the first in Australia to use immersive media and spatial storytelling to exhibit future architectural design. It redefined how a precinct could be presented before construction and set a new benchmark for how property marketing environments could inspire imagination, confidence, and investment.

My role encompassed the full creative and technical process: from concept design and detailed documentation for construction, through to overseeing implementation on site. The result was not only a compelling and memorable brand experience but also a proof of concept for how immersive environments can shape perception and decision-making in commercial property.

Recognition:
2018 AGDA Merit Award – Environments
2018 AGDA Merit Award – Temporary Installation