Quay Quarter Sydney | Placemaking, Retail & Digital Strategy

Frost* began working with AMPC on Quay Quarter during the conception of the architectural competition, initially developing the name for the precinct. The highly awarded 3XN tower is a crystalline, sustainable building and a striking example of adaptive reuse, built around the retained core of the original structure.
I worked closely with the AMPC team for more than eight years, helping to conceive and deliver the site-wide placemaking concepts, retail design strategy, digital strategy and wayfinding strategy.