Zayed For Good | Sustainability Awards

I was deeply honoured to have been invited to be a creative lead in support of an organisation so firmly grounded in compassion, goodness and the stewardship of agriculture.

This opportunity allowed a thoughtful and respectful contribution, acknowledging the vital role this organisation plays in sustaining communities and cultivating care, responsibility and long-term wellbeing.

So, how do we create an event that represents goodness & compassion? Through Neuroscience.

"Feeling goodness" is a subjective experience rooted in both neurochemistry and personal practices.

Endorphins help you deal with stress and reduce the feeling of pain. Endorphins release into your system whilst laughing, engaging in social connections, listening to music and eating delicious food. The feeling endorphins give you is a brief feeling of euphoria so you can better move through discomfort and boost mood.

Other ways to activate those wonderful endorphins is through meditation, creative pursuits, nature & exercise.

Oxytocin is the love hormone

Oxytocin helps build bonds, love, and trust. This is known as the love hormone and links to happiness and greater satisfaction in life.

Close relationships and trust trigger the release of oxytocin. With its release into your system, oxytocin stimulates dopamine and serotonin production contributing to lowering anxiety and feelings of wellness.